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I’ve tried several ways of rounding corners in Photoshop and sometimes it just seems like it doesn’t look quite right…until now. The Graphic Designer I work with found this link with great instructions to help make this task an easy one
http://matthom.com/archive/2004/09/10/fast-rounded-corners-in-photoshop
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Advertising on Facebook is convenient, easy to setup and can be pretty effective! We can select a specific audience by age, location, interests, etc. and then bid on how much we are willing to pay per click that we get. A nice thing is that we can limit our expenses per day so we don’t go over budget.
For our leadership conference we wanted to get the news out to the online crowd. Using Facebooks advertising we made one (see at right). We’ve currently draw about 13% of those who come to our leadership site through this ad.
To track traffic to our websites we make use of Google’s Analytics and run reports for leadership through the free tools Google provides. Pretty handy.
Thoughts by Michael Shead
When working with a client or department on any communication piece, it is important to start off with as much of the key information as possible. In our last round table meeting at Kentwood Community Church, one of the things we discussed was how we collect information for projects in a way to really get the most information from the start.
While some clients think they know exactly what they want in a project, the reality is that drilling down to what they want to accomplish is more efficient than just unquestionably making what they ask for. As Becky Martin pointed out, it’s our jobs as communications pros to ask the right questions so we can produce the best communication tools for them to use.
One of the key things that came up in the discussion is the idea of getting to the heart of what the client(s) really want the project to accomplish by asking the right questions.
I like how Becky described a question she often poses to her clients: If you were on an elevator and someone asked you to describe your church or what’s special about your church, what would you tell them when you’ve only got 8 floors worth of time to tell them? Questions like this can be helpful to get at the heart of what they want to get across. If it’s youth that you’re working with try a question like, What is it about this event that will make a teenager want to leave their video game to come?
Another good thing to ask if there are any MUST HAVE aspects of the project so you don’t come up with something wonderful, that misses the point they forgot to mention! Continue reading ‘Asking the right questions’
Original post by Becky Martin
Want to know how 65# cover compares to 110# index? Or 24# bond to 70# offset? Different paper weights can be a challenge to compare. Here’s a link to a conversion table that is helpful.