Many organizations are making use of social media tools like Facebook. Whether you are a church, club, nonprofit or business, Facebook can be a great tool for connecting with people who are interested in your organization and already use Facebook.
If you want to build a presence on Facebook, here are some key questions and steps to take:
Plan
Ask these preliminary questions:
- Why do I need a Facebook presence?
- What do I want this to accomplish?
- In one year, what would success on this project look like?
Ask yourself these administrative questions:
- Who is going to keep the page updated?
- Who will be administrator(s)?
- Are they responsible enough to make “official” organization responses?
- Can they write well?
- Have you checked in with Connections?
Develop a schedule:
- How often and what will be updated? (at least 3 times per week)
- What will we post?