How do you present the look and feel of a sermon, ministry or event brand? Do you find a carefully crafted brand being stretched or shredded by an over-zealous team member? Here are two excellent examples of style guides, almost “mood boards,” created by a church in Cincinnati. Would something like this help you communicate or defend your branding decisions?
(Backstory: One of my clients, a church in northern Kentucky, has twice partnered with Crossroads Church in Cincinnati, to do the same teaching sereis. I get access to all the graphics created for this “shared” series. I take the predetermined brand and apply it to all of my client’s collateral.)
RESET style guide
KINGDOM style guide
CONSUMED style guide